Advertising Research is a scientific technique of depth analysis of consumers’ behaviors.It is done through a process, which involves systematic gathering, recording, and analysis of data related to the effectiveness of an advertisement.
There is a plethora of definitions for this term. In particular the marketing environment tends to reduce brand consulting to short term, literally superficial measures such as advertising or the design of brand logos.
Market intelligence is defined as the information or data that is derived by an organization from the market it operates in or wants to operate in, to help determine market segmentation, market penetration, market opportunity, and existing market metrics.
As a product manager, I get requests for adding new features to our existing products daily. Along with that, people come up to me with new product ideas all the time. It gets difficult to decide which feature requests to take up and which product to invest in for your organization.
Online research is a research method that involves the collection of information from the internet. With the advent of the internet, the traditional pen-and-paper research techniques have taken a backseat and made room for online research.
Global Research is an independent research house with a strong focus on Emerging Markets. We aim to generate the best investment opportunities for our clients by providing information, sharing our insights, and creating thought-provoking ideas..